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LETTER FROM THE PUBLISHER
Happy New Year!
Lots of movement and changes happening in the industry and with gotomedia. We're busy moving forward with our integration of research and design, specializing in web-based applications and other off-line product interfaces as well. With the influx of two-point-oh talk and applications becoming the norm, we have decided to concentrate this issue of the gotoreport on Web 2.0.
In this issue, Leigh Duncan talks about the Five Experience Fundamentals and Dave Rogers reminds us not to Mistake the Forest for the Trees when thinking about the question "What is Web 2.0?". For a refresher on application development, Dirk Knemeyer gives us his reading list. This of course is just a start into merging 'rich client' technology with 'rich user experiences.' It's exciting that the web is migrating into new experiences - getting off the desktop and into our lives.
As always, we welcome your feedback!Kelly Goto,
principal,
gotomedia
ARTICLES
Web 2.0: Mistaking the Forest for the Trees?
By Dave Rogers
Dave Rogers poses the questions "What is Web 2.0?" and discovers that it is really about users. All the Web 2.0 talk of systems, applications and platforms is ultimately about empowering end-users to achieve their dreams on the Web without restriction.
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Five Experience Fundamentals
By Leigh Duncan
Leigh Duncan reminds us that as we look forward to Web 2.0 and future technologies, it's important not to lose sight of managing the founding elements of customer experience. Experience Leaders never forget that beyond bells and whistles, it's the cumulative experience that people remember.
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Preparing for Web 2.0: A Software Design Reading List
By Dirk Knemeyer
Dirk Knemeyer places Web 2.0 technologies in the context of software design history. He suggests that rather than focus on inventing new approaches to solving the application-based challenges of Web 2.0 technology, we should take a look at the thoughtful work done in the past, and use that wisdom as a starting point.
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