Wherify

Challenge

To streamline the experience from desktop to mobile device - allowing parents to 'locate' their kids easily.

Wherify, a pioneer in mobile location based services (LBS) provides a service to allow parents to easily 'locate' their children using the GPS-enabled Wherifone. For the redesign of the online application, gotomedia combined user research, information design and branding to provide a simplified and customizable platform for new and ongoing customers.

gotomedia's user experience team streamlined key tasks and improved path flows from sign-up to 'locating' using the web-based functionality. Usability testing and ongoing customer research helped to iteratively improve a series of prototypes before handing detailed wireframes, functional specifications, HTML templates and a design style guide to Wherify's internal development team for final implementation.

Managing the emotional connection between parents and kids to encourage peace-of-mind and additional safety was an important component in the redesign process. Creating an interface that was friendly and easy to use ensured Wherify was ready to compete in a competitive and often technically cluttered landscape.

Services

Competitive Analysis; Heuristic/Expert Review; Customer Research; Information Design; Interface Design; Icon Development; Prototype Development; Usability Testing; HTML Template Creation; Design Style Guide

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