Phase 2: Define
Overview
    Determining Overall Goals and Objectives
    Creating a Project Plan
    Establishing Requirements
    Housekeeping

You've analyzed the industry and the audience - now it's time to determine the overall goals and objectives. This section is a how to with tools to help define what your goals are for the redesign of your site and how to determine the strategy and approach for success. Having a clear definition of the overall scope, budget and timing of the project before you start is crucial to a project's success. You will learn the importance of creating a project plan, establishing requirements and some administrative housekeeping. Focusing on the user and the user's needs is key to creating a site which is usable, clearly focused, and will enable the company to develop and launch a successful site within scope and on schedule.

Topics Covered:

Determining Overall Goals and Objectives
   Distributing Client Surveys
   Determining Primary Objectives
   Establishing Measurable Goals

Creating a Project Plan
   Establishing a Project Team
   Creating a Schedule
   Establishing a Budget/Assigning Hours
   Determining Deliverables
   Creating a Usability Test Plan
   Creating a QA Plan

Establishing Requirements
   Writing a Creative Brief
   Writing a Technical Brief

Housekeeping
   Setting up the Project Site
   Creating an Internal Development Area
   Confirming Hosting and Server Information
   Setting up Production Management Tracking

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