Phase 3: Structure
Overview
    Content
    Site View
    Screen View
    User View

Taking a look at the content and organization of a site is the first step to creating an effective user experience. Also referred to as information architecture or information design, structuring is about connecting the user to the content and organizing information in an intuitive manner. It is also about blueprinting the site from a functional and organizational perspective to communicate easily with the client and the team. Ultimately, understanding what the user is looking for and allowing easy access to content and information is our goal. It's all about ensuring that users can get what they came for. In this phase, we outline structuring content and information from three perspectives: site view, screen view, and user view.

"[Information architecture is]... creating consistent and functional systems for navigation, graphics, page layout and title languages, so that the user knows where to go, what to do,and encourages him or her to return."
Web Review, Peter Morville

Topics Covered:

Content
   Outlining Content
   Creating a Content Delivery Plan

Site View
   Building a Site Map
   Setting Naming Conventions
   Addressing Functional Areas

Screen View
   Creating Screen Schematics
   Determining Navigation
   Outlining Content and Functionality

User View
   Creating User Scenarios
   Determining User Paths
   Testing with Users

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