Phase 4: Design & Prototype
Overview
    Approaching Visual Design
    Developing an HTML Prototype

Today's sites encourage users to engage, interact, and explore. The design phase is a chance to put the content, structure, and audience needs into a visual interface and to promote a positive user experience. A positive user experience conveys comfort, promotes learning and allows the user to connect to the content he/she is looking for quickly and easily. It is about understanding your target audience, and creating an environment to meet their ongoing needs. In this phase, audience perception is set, company branding and identity is integrated, and the look and feel of the site is established. At the same time, a skeletal structure, also known as an HTML click-through prototype, is developed to test and validate the information design and structure. By running these two steps concurrently, you are able to go back and forth between design and functionality and ensure seamless integration of the two.

Approaching Visual Design >>

. . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . .

This original content was created for the Macromedia Techniques Site.
© 1995-2001 Macromedia, Inc.