conver-
sation

bringing conversational AI to world banking
Goto Media
Kasisto for DBS India
Strategy, UX Design, Visual Design

bringing conversational AI to world banking

Kasisto offers a conversational AI platform to enable financial institutions to attract, engage, support and transact with their customers via intelligent conversations. This allows for more complex queries by the user and reduces the time it takes to access financial information. We were brought onboard to design how their technology could be integrated into the DBS India banking app.
With digital, we are able to create a completely different customer experience. What’s more, digibank’s efficiencies and lower costs enable us to pass on significant benefits to customers in the form of greater customer value.
Piyush Gupta - CEO, DBS Bank

strategy

integration and localization

The job required us to design the app interface from wireframe to visual design. Strategically we needed to consider local market nuances, with India being a nation with a highly active mobile audience. This meant the app was breaking new ground by offering a completely paperless, signatureless and branchless experience. We needed to blend the conversational app with the existing functionality of the existing DBS India app and work within the limitations of how the Kasisto API could work within it.
graphic

ux

dynamic conversation with fixed navigation

The user experience needed to ensure there were no deadends, always steering the user toward a solution.We focused on the conversation flow and how it would deliver full banking services within the frame of a mobile screen.
graphic

visual design

working with a strong brand

The visual design was primarily driven by the DBS India branding, which was already strong and well established. We took that brand and tied into the innovative IA and conversational infrastructure. Our job was to bring the DBS India branding into the context of the mobile app and conversational experience.
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