inspiration & information

The Book

Whether you are a designer, a site producer, an in-house webmaster, or a company owner trying to move your web presence to the next level, Web ReDesign | Workflow that Works is for you. If you've ever lived through a redesign that was fraught with confusion, mixed messages, and ever-changing parameters, you'll want this book at your fingertips. Since the release of the first edition in August 2001, the book has ranked #8 (out of 10,000) at Amazon.com and has been translated into Spanish, French, Japanese, German, Russian, Japanese, Finnish, Italian and Korean. Read a review of the book published in Communication Arts

Purchase the Book from Amazon.com
Web Redesign companion site

The Video

Today's web landscape is quickly changing, and web companies, in-house teams, designers, and developers are racing to keep up. Web Redesign: Strategies for Success teaches the techniques and tools to help move teams in the right direction, whether they need to do a complete redesign or just need to supplement an ongoing strategy. Instructor Kelly Goto develops strategy based on an iterative approach, focusing on branding and audience, usability testing, and content development. The training teaches how to plan effectively, reach target audiences, and take current web design and development knowledge to the next level. Exercise files accompany the tutorials.

Purchase the Video from Amazon.com

Podcasts & Presentations

Kelly Goto's presentation: 'Workflow: The Art of Getting Unstuck' from Web Directions South 2009 in Sydney, Australia.
Kelly's Workflow Keynote from Web Directions South 2009 in Sydney, Australia.
Iterative App Podcast recorded at Web Directions South 2006 in Sydney, Australia.
Interview with Kelly Goto from Lodestone Digital. Kelly discusses gotomobile, mobile devices strategy, the cultural uptake of mobile devices, youth generation involvement and much more.
Podcast from Social Signal which features an interview with Kelly Goto.

gotomedia Resource Center

The resource center includes an extensive list of online resources and helpful books, carefully compiled by Dave Rogers.

goto Guides

Many have found the following goto guides (PDFs) to be helpful resources. These were originally created as resource material for Kelly's regular lectures and eventually evolved into her 281 page book, Web ReDesign | Workflow that Works.

Setting the Stage, 2000 [PDF 485k]
Usability Testing, 2000 [PDF 776k]
Web Design Workflow, 2000 [PDF 1.9mb]
Enhancing Creativity, 2002 [PDF 468k]

Techniques

The Macromedia Website Production Management Techniques site represents a joint effort by Macromedia (Now Adobe) and Kelly Goto.